There are over 224,000 photography businesses in the United States alone, with a market size of approx $11 billion. While this may sound amazing as a customer, it is quite competitive for photographers looking to attract bookings.

There are several options available for marketing a photography business online, and the majority of businesses desire to rank on top of Google to take advantage of the plethora of organic traffic available. While Google Ads and Facebook ads are great, there is a cost-per-click associated with every visitor that clicks over to your photography website.