Warning: this blog post will set you apart from every ‘wannabe’ photographer around. Here’s the deal: most photographers pour hours into editing, styling and curating their work. But when it comes to their website copy, they’re more generic than Hallmark.

Saying “capturing life’s beautiful moments” is the fastest way to fit in with every other photographer in your area. Instead, you must leverage copy that uses persuasion to capture people’s attention and make them take action.

That’s why we created this blog post. Here are 20 real copy rewrites, each showing you what not to say and what to say instead.

Use these for your website, social posts, captions and pricing pages. Mix, match, steal and tweak. Just make them 100% yours.

Let’s dive in.

PHOTOGRAPHY COPY FIX: WEBSITE HEADLINES

Before: “I’m Jenna, a lifestyle photographer based in Nashville.” After: “Photos that feel like you at your best: natural, honest and oh-so-unique.”

Before: “Capturing your special moments.” After: “Because years from now, you’ll want to remember exactly how it felt.”

Before: “Weddings. Families. Seniors.” After: “Whether it’s your wedding day or just an ordinary Tuesday, you deserve photos that you can’t wait to share.”

PHOTOGRAPHY COPY FIX: SERVICE DESCRIPTIONS

Before: “Each session includes 45 minutes of shooting and 30 edited images.” After: “Plenty of time to loosen up, laugh a little and walk away with a gallery full of photos you actually love.”

Before: “You’ll receive high-resolution, edited files.” After: “No stiff poses. Or forced smiles. Just honest moments beautifully edited and ready to print, post or keep forever.”

Before: “I offer wedding, family, and branding sessions.” After: “From elopements to rebrands and candid family shots, I document real people in real moments.”

PHOTOGRAPHY COPY FIX: ABOUT PAGE

Before: “I’ve been doing photography for 6 years and love natural light.” After: “I care way more about how the shoot feels than how it looks. Because the energy shows up in every image.”

Before: “I’m passionate about capturing beautiful memories.” After: “I’m here for the eye-rolls, the laughs and the real-life stuff you’ll miss once it’s gone.”

Before: “Let’s work together!” After: “If you’re down for golden light, bad jokes, and photos that don’t feel forced, we’ll get along just fine.”

PHOTOGRAPHY COPY FIX: PRICING PAGE

Before: “Investment starts at $350.” After: “Photos that make you feel something? That’s priceless. But here’s where we’ll start…”

Before: “Mini session: $200. Full session: $450.” After: “A short-and-sweet session for quick milestones—or the full story told in images.”

Before: “Contact me for more info.” After: “Wondering what’s right for you? Let’s talk through it. No pressure, no weird sales pitches.”

PHOTOGRAPHY COPY FIX: CALLS TO ACTION

Before: “Book now” After: “Let’s make magic.”

Before: “Fill out this form.” After: “Tell me what you’re dreaming up.”

Before: “Inquire for availability.” After: “Date in mind? I’ll check my calendar.”

PHOTOGRAPHY COPY FIX: SOCIAL MEDIA

Before: “Love this family session!” After: “This entire session was 90% chaos, 10% snacks, and somehow… all heart.”

Before: “Such a beautiful wedding!” After: “The moment her mom started crying during the vows? That’s the photo they’ll frame. That’s the one that matters.”

Before: “Golden hour is the best light.” After: “You bring the story. I’ll bring the sunset.”

PHOTOGRAPHY COPY FIX: EMAIL SUBJECT LINES & HEADERS

Before: “Fall Sessions Are Now Open!” After: “Your favorite time of year is back. Let’s get you in front of the lens.”

Before: “Booking Update” After: “Hey, you still need photos this year, right?”

Boring Copy Doesn’t Grow Your Photography Business

You don’t need to sound “professional.” You need to sound like a real person who gets what your clients are feeling: excitement, nerves, hope and maybe a little self-doubt.

Remember: if your photography website sounds like everyone else’s, there’s no way your prospects will see you as the top choice.

At Slamdot, we help photographers like you build websites and marketing strategies that actually book clients. We write in your voice, focus on your ideal client and grow your business.

Want to see how we can help? Contact us today for a free proposal!

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